Thats why i was happy when my online business book club members voted to read and discuss youtility why smart marketing is about help not hype by jay baer not only is this a fast and enjoyable read but you learn so much all backed with great a marketing is something ive always wanted to learn more about especially digital marketing. Excerpt from jay baers presentation of youtility why smart marketing is about help not hype delivered at the marketo user summit in san francisco california for more on the book see http . Quick summary in youtility why smart marketing is about help not hype jay baer proposes that the best way to connect with customers is to be genuinely helpful and informative instead of constantly trying to push a sale during every interactionbaer teaches that by being useful business professionals can make lasting and authentic connections with clients and ultimately increase sales as a . Youtility for real estate why smart real estate professionals are helping not selling a penguin special from portfolio jay baer how real estate professionals can build trust and dominate their competition by creating truly useful marketing. Thanks to pixels and psychological tact the classic advertising model has been superseded by marketing based on being useful and helping people says jay baer in his 2013 book youtility youtility by jay baer book review why smart marketing is about help not hype
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