Crisis management also provides the opportunity to identify risk events occurring elsewhere for example in other countries that may be exploited to the benefit of the tourism industry the crisis management process therefore covers not only risk identification but also crisis assessment crisis response development and risk control or strategy. The book provides discussion of the influential effect of the mass media how crises effect the purchase decision process destination branding image and its manipulation preventative crises management and strategies crisis management in the tourism industry is an essential guide to explaining how the tourism industry can prepare and succeed . Crisis management in the tourism industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises revised and updated to including recent events especially bali sars and international terrorism new case studies and practical up to date information. Crisis management in the tourism industry 2 impact like for example the rise in transport and travel costs across the globe which especially threaten 3. Tourism crisis management entails developing measures plans and manuals to promptly respond to disaster events in an adequate way to minimize the negative impact to visitors and the tourism industry
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